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    Friday
    Jan202012

    « Getting Seen »

    In every Invisible Man science fiction movie or book, the most effective way for the protagonist to get noticed was for him to either (1) put on clothes or (2) wrap himself in some gauzy white bandages.  Without those props, nobody knew he was present.

    You too stand a good chance of remaining invisible when you email your resume to a prospective employer, for whatever reason, such as applying “unsolicitated” (not in response to a job ad) or in an attempt to avoid the tribulations of completing an online application form (in which case your resume should supplementnot substitute for―the online template).

    Sending your resume as an attachment to your email message runs the very big risk that it will not be opened and read.  Employers are loathe to open, download or print attachments because of concern that the attachment might contain a computer virus.  They are also almost always busy people for whom stopping to read a resume is perceived as an unwanted interruption.

    The best way for you to make sure that your resume gets seen and hopefully read is to copy and paste it into your email message.   That way, the reader cannot avoid seeing your resume, or at least the first portion of it.  If you follow the resume advice in other articles in Career Management, you will maximize your opportunity to grab the reader’s attention early, which is the only way to get him or her to read on through the rest of the document.

    When you copy and paste your resume into your email message, be sure that you include any typestyles that might have gotten lost in the copy-and-paste process, such as boldface, italics, underlines or bullets (•).   Beyond those simple corrections, don’t agonize too much over formatting that might have gotten lost in the process.  Employers understand that emails are not works of art.

    One other point to recognize about the “transfer” process:  Emails generally (not always) limit each line to 72 characters (including punctuation and blank spaces), at which point they cut off the line and drop what’s left down to the next line.  This can look choppy and interfere with the reader’s ability to focus exclusively on your content.  Consequently, I recommend that you limit each line to 72 characters.

    Once your cut-and-paste is complete, email it to yourself in order to see what it will look like when it hits the employer’s desk.